Even with increasing levels of environmental awareness, it seems there’s a bit of inertia when it comes to following up with responsible action. Which is why the presentation by John Adlen from Staffordshire University at this weeks Govtoday Carbon Reduction Conference was so inspiring. It showed some really interesting approaches for behaviour change.
He explained that a lot of our inabilities to act were down to the hassle factor. It is common knowledge that most people are set in their own ways and lifestyles. Which means it seems like a challenge to change people’s habits. If changing behaviour seems like a hassle, it will be difficult to change behaviours to deliver the low carbon agenda.
Considering a ‘fun’ approach could work better. An innovation by Volkswagen called thefuntheory.com believes that “something as simple as fun is the easiest way to change people’s behaviour for the better”.
They have embarked on a number of projects to prove this theory. They applied the fun theory to every environmentally friendly innovation they made. One project that aimed at encouraging a higher uptake of recycling of glass is a great example. As you can see here the inventors decided to make a glass recycling bank appear more fun for the public, to change attitudes and encourage a higher uptake of glass recycling. They ‘pimped’ a bottle bank into an arcade machine, bringing an element of fun into recycling. The success of the project speaks for itself. Volkswagen believe that people will act responsibly and greener if they have fun while doing it.
Could introducing fun aspects into the low carbon agenda be the missing piece of the low carbon agenda puzzle?
Lots of fun examples of behaviour change projects at thefuntheory.com
